Yanfeng and Loomia have announced a strategic partnership to develop smart interiors using Loomia’s e-textile circuits with Yanfeng’s expertise in automotive interior design and engineering.
Loomia has worked with automotive companies and manufacturers to enhance car interiors with various integrations. For instance, Loomia integrated a user interface and heater into the vehicle’s leather upholstery, bringing smart surfaces to the door panel.
Yanfeng and Loomia aim to take these concepts to production with this collaboration. E-textiles can bring value to automotive interiors by directly integrating into trims, removing the necessity for plastic housing and bulky wires. Loomia Electronic Layer (LEL) technology is enabling future car designs that are smarter, safer, more comfortable, eco-friendlier and more connected to technology than ever.
Yanfeng is a global brand with 80 years of experience and a portfolio including partnerships with the world’s top auto makers. The partnership will explore innovative ways to integrate technology into vehicle interiors, redefining the driving experience and future mobility.
“We are excited to work with the experts at Yanfeng to push e-textiles into production in the automotive interior. The team at Yanfeng has shown us an incredible willingness to innovate – we’re pleased to work with such a future-looking company on cars of the future,” said Madison Maxey, CEO of Loomia.
“We believe this partnership will provide our customers an enhanced combination of safety and comfort, while ensuring a cost-competitive solution,” added Patrick Nebout, CTO of Yanfeng.
