Cadillac has released the first images of its Celestiq show car, intended to set the styling vision for the brand’s electric future. “The Celestiq show car is the purest expression of Cadillac,” said Magalie Debellis, manager, Cadillac advanced design. “It brings to life the most integrated expressions of design and innovation in the brand’s history, coalescing in a defining statement of a true Cadillac flagship.”
The company’s design team apparently drew inspiration from the artisanship and customization that defined early Cadillac sedans, such as the bespoke V-16-powered coaches of the prewar era, and the hand-built 1957 Eldorado Brougham. “Those vehicles represented the pinnacle of luxury in their respective eras, and helped make Cadillac the standard of the world,” noted Tony Roma, chief engineer. “The Celestiq show car – also a sedan, because the configuration offers the very best luxury experience – builds on that pedigree and captures the spirt of arrival they expressed.”
The show car previews some of the materials, innovative technologies and details which will be used to express Cadillac’s vision for the future. Highlights include five high-definition, advanced LED interactive displays, including a 55-inch-diagonal advanced LED display, along with claimed industry firsts such as a variable-transmission smart glass roof.
The roof features Suspended Particle Device (SPD) technology that allows for four zones of variable lighting, enabling passengers to fine-tune their cabin experience for completely personalized comfort and visibility. Additionally, the 55-inch-diagonal advanced LED display introduces a passenger display with electronic digital blinds, an active privacy technology which is designed to allow passengers to enjoy video content while blocking it from the view of the driver.
“We’ve combined the beauty of function with the beauty of form,” added Laetitia Lopez, lead color and trim designer, Cadillac Celestiq. “We had to reconsider all aspects to immerse the customer – all of their senses – and create a connection with the vehicle through the finest genuine materials, exceptional detailing and advanced technology.”