Genesis GV80 features Korean architecture-inspired interior

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The full-size GV80 has been launched as the first SUV from Hyundai’s luxury brand, Genesis. The ‘V’ in the GV80 name represents ‘versatility’.

The interior of the three-row GV80 focuses on “the beauty of white space, characteristic of the elegant South Korean architectural philosophy”, according to the company. The concept of “luxury in space” defines the open feeling of the GV80’s cabin, with the G-Matrix pattern as a motif.

“We were able to express a luxurious feel for the interior of GV80 through reductive design and channeling the Korean roots of the Genesis brand,” said SangYup Lee, senior VP, head of Genesis Design.

Designers say that the width of the interior of GV80 is emphasized through the design of sleek, thin air vents that run across the passenger compartment. A 14.5in, split-screen infotainment display sits front and center atop the dashboard. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use. In higher-level variants, soft materials cover every surface.

Genesis intends for journeys in GV80 to be as stress-free as possible. In certain markets where equipped, augmented reality navigation utilizes virtual driving guidelines over actual driving images to help drivers recognize roads. Video taken by the front-mounted camera will be displayed on the infotainment screen, and the optimal driving path will be displayed in a virtual graphic so that the driver can drive along the route easily and accurately.

GV80 also features the world’s first application of Road Active Noise Cancellation (RANC) technology, which is claimed to “dramatically reduce” road noise while driving. Another claimed world-first technology is an active motion driver’s seat that contains seven air cells – a feature designed to reduce fatigue from long hours of driving. One-touch comfort control, adjustable from the front row, is said to enable limousine-level relaxation in the second-row seats. Heated and ventilated seats are available in the first two rows.

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