Innovera’s Dry White material has been awarded C2C Certified Circularity Bronze by the Cradle to Cradle Products Innovation Institute. The C2C certification focuses on product circularity and provides measurable goals to guide circular product development – from product design and sourcing of materials, to circular systems, packaging and material health.
According to Innovera, this achievement is an important milestone in the company’s mission to advance next-generation circular materials. Engineered from upcycled rubber and infused with the company’s proprietary plant protein chemistry, Dry White flows directly into tanneries’ leather finishing processes, delivering high performance and sustainability across a variety of industries, including automotive.
In related news, Modern Meadow partners with Mercedes-Benz on leather alternative for Concept AMG GT XX