The new, 50th Anniversary Edition Dodge Challenger, unveiled at the 2019 LA Auto Show, celebrates the muscle car’s golden anniversary.
The package, complete with a throwback-inspired interior, will be available on four Challenger models: GT RWD, R/T Shaker, R/T Scat Pack Shaker and R/T Scat Pack Shaker Widebody.
The 50th Anniversary theme extends into the Challenger’s “athletic” interior with unique style for the steering wheel, instrument panel (IP), startup screens, gauge faces, seat backs, door bolsters and floor mats.
Black, heated and ventilated Nappa leather and Alcantara suede performance seats feature sepia accent stitching and embroidered ‘50’-logo seat backs. The sepia accent stitch appears throughout the interior on the IP, door panels and armrest, center console lid, seat faces and the suede, flat-bottom steering wheel.
Real carbon-fiber IP and console bezels with a copper weave, and Alcantara door bolsters featuring a unique accent stitch, are designed to create a premium cockpit feel that is unique to the 50th Anniversary Edition package. Premium Berber floor mats also feature an embroidered 50 logo.
The 50th Anniversary Edition package boasts a startup animation on the electronic vehicle information center (EVIC) screen that showcases the 1970 Challenger and unique white-faced gauges with yellow accents.
To mark the original Challenger’s 1970 model-year introduction, Dodge will produce 70 numbered units of each model, in each of seven exterior high-impact paint (HIP) colors –including a new Gold Rush paint.
The passenger-side IP badge displays the Challenger 50th Anniversary logo and is color-matched to the exterior; each vehicle is identified as “x out of 70.”