Beosonic from B&O to feature in Ford vehicles

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A new Beosonic feature, as part of the B&O sound system integrated into Ford vehicles, will enable occupants to adjust sound within the company’s vehicles at a single touch.

Users will be able to select from Bright, Energetic, Relaxed and Warm sound spaces, alongside another setting that will enable a combination of sound elements. There are a further five pre-set modes: Custom, Lounge, Neutral, Party and Podcast.

“Whether you prefer to listen to classical music, the latest hits or a favorite podcast, we want to ensure that it is easy to enjoy your preferred choice to its maximum potential,” commented Jan Schroll, connectivity manager, Ford of Europe. “Drivers have long had the means to adjust the sound in their car, but Beosonic makes those adjustments more intuitive, to help make journeys more comfortable and enjoyable.”

The B&O Beosonic feature enables drivers to find their preferred sound mixes, which have the following traits:

Bright is airier and crisper while softening some of the bass sounds;

Energetic focuses on rhythm and bass, while increasing the contrast in the vocals;

Relaxed has less treble and bass, making it ideal for background listening;

Warm makes the sound experience feel more intimate and closer.

These presets are designed to enable the user to quickly change listening modes, with a Custom selection to return to the previous user-defined setting, and a Neutral setting that resets the system to B&O’s reference sound. A double tap on a white marker will activate a surround-sound mode. The latest settings are then stored when the vehicle is turned off, even if the vehicle’s battery is disconnected.

Harman’s acoustic engineers used a playlist of 25 songs to test, evaluate and define selected attributes for the four sound moods. These chosen songs were then played in static and dynamic driving situations to tune the system by using the trained ears of acoustic engineers alongside measuring instruments and microphones.

“The Ford and B&O brands share the same values on excellence in sound and design. We are very proud that the visceral B&O Beosonic one-touch experience makes its way into car audio for the very first time in Ford with an intuitive interface, making captivating car audio experiences simple to manage,” said Greg Sikora, director of Acoustic Systems Engineering at Harman.

The B&O sound system will be available across the Ford range and will be tuned specifically for each model.

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After spending six years working as a mechanic for various motorsport and high-end performance car companies, Callum joined UKi Media & Events in February 2020 as an assistant editor. In this role he uses his vast practical knowledge and passion for automotive to produce informative news pieces for multiple vehicle-related sectors.

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