Dolby Laboratories and Hyundai Motor Group have announced that Beijing Hyundai, Hyundai Motor Group’s joint venture in China, has introduced Dolby Atmos in its first China-exclusive electric vehicle, the Elexio, delivering what it describes as “the next generation of in-car entertainment experiences”. This is the first time Dolby Atmos has been integrated into a Hyundai model.
The Elexio is Hyundai Motor Group’s first fully electric sport utility vehicle developed exclusively for the Chinese market. The vehicle comes equipped with Dolby Atmos audio technology as standard, enhancing the in-car entertainment experience.
Elexio’s built-in audio system integrates Dolby Atmos, delivering immersive and clear sound through six speakers. An optional Bose external amplifier system, featuring eight speakers, is offered as an alternative. With streaming services such as Kugou Music and iQIYI integrated directly into the vehicle, passengers can access music, movies and dramas in Dolby Atmos, turning the cabin into a connected in-car entertainment space.
“We are thrilled that, following the 2024 Genesis line-up, we have achieved a new milestone with Hyundai Motor Group with the Elexio becoming the first model with the Hyundai brand to feature Dolby Atmos,” said Javier Foncillas, vice president, commercial partnership and global sale, Dolby Laboratories.
“We believe that Dolby Atmos will redefine in-car entertainment for the Elexio users in China, and look forward to working with Hyundai Motor Group to further extend this amazing experience to users around the world.”
“The Elexio is the first model that marks the beginning of Hyundai Motor Group’s electrification strategy in the Chinese market,” added Ickkyun Oh, head of the China business division at Hyundai Motor Company.
“The integration of Dolby Atmos is part of our efforts to deliver a richer experience and differentiated value that is rarely available in this vehicle segment. As the in-car entertainment ecosystem continues to evolve rapidly in China, we are proud to introduce the Dolby Atmos experience in a Hyundai model through the launch of the Elexio. We look forward to expanding this innovative experience to more models and customers around the world.”
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