Mahindra’s newly unveiled BE 6e and XEV 9e electric SUVs feature a bespoke 1,400W 16-speaker Harman Kardon sound system and Dolby Atmos. However, the company says that what makes the vehicles special is the Sonic Studio Experience, curated by Academy Award winner A R Rahman and multiple Grammy-winning recording engineer Richard King.
The Sonic Studio Experience is integrated with Harman Kardon’s technology. It is enhanced by Dolby Atmos alongside VenueScapes (LIVE) and QuantumLogic Immersion, adding a new dimension to the listening experience.
Rahman and King have created a personalized SonicSuite of ‘delight sounds’, experience mode (Calm, Cozy, Club), chimes and alerts.
R Velusamy, president of automotive product development at Mahindra & Mahindra, said, “Partnering with legends like A R Rahman and Richard King, and collaborating with industry leaders Harman Kardon and Dolby, we have created an audio experience that is immersive, transformative and uniquely Mahindra.”
Rahman added, “By envisioning the emotions passengers might be experiencing on their travels, my goal was to design sounds that not only enhance the driving experience but also complement the journey and make it uniquely enjoyable. It’s been a joy working with Mahindra and the team of experts to bring this vision to life.”
King said, “Having spent years in some of the finest recording studios and listening rooms globally, I can confidently say that the Harman sound system in the BE 6e and XEV 9e offers a studio-quality audio experience.”
Harman Kardon’s innovative VenueScapes Live authentically recreates the acoustics of some of the world’s most iconic concert venues, including the Royal Opera House in Mumbai, Boston Symphony Hall and Wembley Stadium, and is reportedly a stand-out feature of the audio system.
The sound has been finely tuned by Harman Kardon’s experts in collaboration with Mahindra. Through rigorous objective and subjective tests, the audio has been optimized for every seat, ensuring unparalleled clarity and depth.
