Sennheiser audio systems will be available in all Morgan Plus models from January 2023.
Through Sennheiser’s 3D audio Ambeo Contrabass algorithm, the audio system delivers a bass response with definition, punch and depth, while keeping the system as efficient and compact as possible. The system includes eight transducers. These include four conventional speakers in the door and rear panel, and four invisible speakers, of which three are behind the dashboard and one in the lower compartment panel, for bass reproduction. The transducers are controlled by a new amplifier with a dedicated digital signal processor (DSP), powered by Sennheiser’s audio processing software.
The integration has been carried out in line with Morgan’s philosophy of appropriately introducing modern technology into its vehicles. The cabin design is unaltered, and the use of invisible speakers ensures that the sports car’s weight is kept to a minimum. Visual cues arrive in the form of Sennheiser branding, visible on the speaker grille situated on each door. The design of the speaker grilles takes inspiration from the Morgan louvres that are stamped into the hood of each Plus model. Each speaker grille is finished in polished satin, coordinating with other embellishers visible within the cockpit of the vehicle. The models will also receive visual and dynamic updates, including a reimagined interior, electronic stability control with new braking system, and increased personalization options.
Massimo Fumarola, CEO of Morgan Motor Company, said, “The new Morgan Plus line celebrates the essence of unconventional driving and ethical engineering. It unites timeless design and craftsmanship with appropriate modern technology. The introduction of revolutionary new audio, thanks to the expert team at Sennheiser, delivers on our promise to continually evolve our products, introducing the latest technology throughout. We are excited to partner with Sennheiser and look forward to continuing our partnership.”
Andreas Sennheiser, joint CEO of Sennheiser, added, “Our unique technology and the skill and expertise of our team working alongside the incredible team at Morgan has made it possible for an open-top sports car to have a sound system that delivers on every level. This is an exciting collaboration between two historic firms that results in unique products of exceptional sound quality, design and craftsmanship. We really enjoyed working on the project, and we look forward to further great ventures with the Morgan team.”