Porsche and Holoride to launch VR experience for passengers by 2021

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Porsche, Holoride and Discovery are promoting the latest version of their immersive VR solution to demonstrate how media might be deployed in vehicles in future. Passengers can choose from various 2D or 3D experiences ranging from documentaries and an underwater adventure through to a journey in time. The newly presented VR experience transports users in a drone moving through a futuristic city.

The aim of the collaboration between Porsche and Holoride is to give vehicle passengers the opportunity of immersing themselves in virtual worlds. For this purpose, Holoride software links a VR headset with sensors and the vehicle so that content can be adapted to the car’s driving movements in real time. For instance, if the car is being driven around a corner, the vehicle that the passenger is virtually traveling in will also change direction. Consequently, users experience maximum immersion into a fictitious world to significantly reduce the symptoms of travel sickness. This also applies to watching 2D content.

In future, the system will also, for example, be able to evaluate navigation data in order to adapt the length of a VR experience to the calculated duration of the journey. Holoride software makes it possible to offer elastic content – a new form of media especially designed for use in vehicles, in which the available content adapts to driving time, motion and context.

“Now that we have teamed up with Discovery, we can demonstrate for the first time how users can also experience 2D content such as films in the virtual 3D world. We call this an ambi-environment,” said Nils Wollny, CEO of Holoride.

Wollny founded the entertainment tech startup together with Marcus Kühne and Daniel Profendiner in Munich at the end of 2018. Holoride aims to make the solution commercially available by 2021.

“The cooperation with Porsche and Holoride emphasizes our pioneering role within the motion picture environment. We are delighted to also be able to show our high-quality documentaries to vehicle passengers in the future,” added Alberto Horta, deputy general manager at Discovery Deutschland.

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Dan joined UKi Media & Events in 2014 having spent the early years of his career in the recruitment industry. As deputy editor, he now produces content for Meteorological Technology International, Automotive Interiors World and Autonomous Vehicle International and supports the editor with the publication of each exciting new issue.

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