Universal, Ford and holoride launch in-car VR entertainment experience for visitors

LinkedIn +

In-vehicle entertainment specialist holoride has partnered with Ford Motor Company and Universal Pictures to create a complimentary in-car VR experience for visitors to the theme park.

Powered by technology from holoride, and set inside new 2020 Ford Explorer vehicles, with advanced connectivity specific for this experience, riders are transported to the mysterious world of the Bride of Frankenstein through newly inspired content created by Universal Monsters in collaboration with immersive specialist, Rewind. This marks holoride’s first offering to the general public following the company’s debut at CES in January 2019. The experience will be offered to guests for a limited time beginning October 14 and running until November 9, 2019.

“We are partnering with Ford and Universal to bring holoride’s immersive, elastic content to the general public,” said Nils Wollny, CEO and co-founder of holoride. “Riders will be able to experience first-hand what the future of in-vehicle entertainment looks like through the lens of the compelling story of the Bride of Frankenstein.”

Riders will step inside a 2020 Ford Explorer from the designated pickup location at Universal CityWalk during hours of operation. Once inside the vehicles, riders buckle their safety belts, put on their VR headset and are joined by a re-imagined, virtual Bride of Frankenstein on a journey to deliver an important message to Frankenstein. Along the way, riders will encounter virtual monsters and obstacles in a fully immersive, virtual reality experience complete with sound effects and visuals that adapt to movement of the car. Holoride uses navigational data along with driving data from the Ford Explorer to adapt the experience to match the movement of the vehicle.

Brett Wheatley, vice president of mobility marketing and Growth at Ford, said, “The connected vehicle technology from Ford can help completely revolutionize what the in-car experience can be, moving us toward never-before-imagined productivity and entertainment in the vehicle. This collaboration allows us to showcase the promise of the connected vehicle and get essential customer feedback on what they want and don’t want in terms of immersive in-car entertainment experiences.”

Greg Reed, vice president, Universal Pictures Technology Partnerships, added, “This partnership with holoride and Ford highlights NBCUniversal’s ongoing commitment to collaborating with the most innovative technology companies and consumer brands to create unique and forward-thinking immersive experiences for our audiences. Building on Universal Pictures’ vast experience in developing award-winning AR and VR content over the last few years, we are excited and inspired as ‘everyday travel’ begins to emerge as a new content platform.”

Share this story:

About Author

mm

Dan joined UKi Media & Events in 2014 having spent the early years of his career in the recruitment industry. As deputy editor, he now produces content for Meteorological Technology International, Automotive Interiors World and Autonomous Vehicle International and supports the editor with the publication of each exciting new issue.

294 Comments

  1. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for
    me to come here and visit more often. Did you hire out a developer to create your theme?
    Exceptional work! asmr 0mniartist

  2. What you published made a bunch of sense. But, think
    on this, suppose you were to create a killer title? I mean, I don’t wish to tell
    you how to run your website, but suppose you added a title that makes people want more?

    I mean Universal, Ford and holoride launch in-car VR entertainment experience for visitors | Automotive Interiors World is kinda vanilla.
    You ought to glance at Yahoo’s front page and watch how they create article headlines to get viewers interested.
    You might add a related video or a picture or two to get people interested about what
    you’ve written. In my opinion, it would make your blog a little bit more interesting.

    0mniartist asmr

  3. When Ι originally left a comment I appear to have clicked on the
    -Notify me when nneԝ comments are adԀed- checkbox
    and from now on eawch timke a comment is addеd I get 4 emails witһ
    the same comment. There has tto be a way you are able to remove me from that
    service? Thank you!

    Also visit my web site – payday loans scarborough

  4. Heya i am for the first time here. I came across
    this board and I find It really useful & it helped
    me out much. I hope to give something back and help others like you helped me.

  5. Attractive component to content. I just stumbled upon your website and in accession capital to claim that I get in fact loved
    account your weblog posts. Anyway I’ll be subscribing on your
    augment or even I achievement you access constantly
    quickly.

  6. Thank you a lot for sharing this with all of
    us you really realize what you are speaking about!
    Bookmarked. Please also seek advice from my web site =).
    We could have a link exchange agreement among us

  7. I’ll right away snatch your rss as I can not in finding your e-mail subscription hyperlink or e-newsletter
    service. Do you’ve any? Kindly permit me realize in order that
    I may subscribe. Thanks.

  8. I all the time used to study paragraph in news papers but now as I am a user of web thus
    from now I am using net for posts, thanks to web.

  9. I must thank you for the efforts you’ve put in writing
    this blog. I really hope to check out the same high-grade content
    from you in the future as well. In truth, your creative
    writing abilities has encouraged me to get my own,
    personal website now 😉

  10. It’s actually a great and helpful piece of info. I am glad that you shared this helpful information with us.
    Please stay us up to date like this. Thanks for sharing.

  11. I blog often and I really thank you for your content.
    This great article has really peaked my interest. I will bookmark your website and keep checking for new details about once per week.
    I subscribed to your Feed as well.

  12. I think everything typed was actually very reasonable.

    However, what about this? suppose you added a little information? I
    ain’t suggesting your content isn’t good., but what if you added
    a headline that makes people desire more? I mean Universal, Ford and holoride launch in-car VR entertainment experience for visitors
    | Automotive Interiors World is kinda boring. You could
    peek at Yahoo’s home page and watch how they write article titles to grab viewers interested.
    You might add a related video or a picture or two to grab people excited about
    what you’ve written. Just my opinion, it would bring your
    posts a little bit more interesting.

  13. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs

  14. Pingback: creative tinder bios

  15. scoliosis
    Great post. I was checking constantly this blog and I am impressed!
    Very useful info specifically the last part 🙂 I care
    for such info much. I was looking for this particular info for a
    very long time. Thank you and best of luck. scoliosis

  16. scoliosis
    Terrific article! That is the kind of information that are meant
    to be shared across the web. Disgrace on Google for no
    longer positioning this publish higher! Come on over and seek advice from
    my site . Thank you =) scoliosis

  17. Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs

  18. Pingback: free dating sites for single mothers

  19. Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs

  20. dating sites
    Thank you a lot for sharing this with all of us you actually understand what you are speaking approximately!
    Bookmarked. Please additionally discuss with my website =).
    We will have a link alternate arrangement among us free dating sites

  21. Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs

  22. I will immediately clutch your rss as I can’t find your e-mail subscription hyperlink or
    newsletter service. Do you have any? Kindly
    allow me recognize in order that I may just subscribe. Thanks.

  23. Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs

  24. Good day! I could have sworn I’ve been to this website before but after browsing through
    some of the post I realized it’s new to me. Anyways, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

  25. Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs

  26. Wonderful beat ! I wish to apprentice whilst you amend your
    site, how could i subscribe for a blog website? The
    account helped me a appropriate deal. I had been a little bit
    familiar of this your broadcast offered bright transparent
    idea

  27. Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs

  28. Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs

  29. I’m not sure exactly why but this blog is loading very slow for me.

    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  30. Hi! I could have sworn I’ve been to this blog before but after browsing through
    many of the posts I realized it’s new to me. Nonetheless,
    I’m certainly happy I came across it and I’ll be bookmarking
    it and checking back often!

  31. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs

  32. Good day! This is kind of off topic but I need some help
    from an established blog. Is it tough to set up your own blog?
    I’m not very techincal but I can figure things out pretty fast.

    I’m thinking about creating my own but I’m not sure where to begin. Do you have any
    ideas or suggestions? Thanks

  33. Having read this I thought it was extremely informative.
    I appreciate you taking the time and effort to put this informative article together.

    I once again find myself spending a lot of time both reading
    and commenting. But so what, it was still worthwhile!

  34. Hello my loved one! I want to say that this post is awesome, nice written and come with almost all important infos.
    I would like to peer more posts like this .

  35. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs

  36. Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs

  37. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs

  38. Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs

  39. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs

  40. Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs

  41. Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs

  42. Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs

  43. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs

  44. Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs

  45. Hey fantastic website! Does running a blog such as this require
    a great deal of work? I’ve virtually no expertise
    in computer programming however I was hoping to start my own blog in the near
    future. Anyhow, should you have any ideas or tips
    for new blog owners please share. I know this is off subject nevertheless I simply needed to ask.
    Appreciate it!

  46. Have you ever thought about adding a little bit more than just your articles?

    I mean, what you say is important and all. Nevertheless think
    about if you added some great graphics or video clips to give your posts
    more, “pop”! Your content is excellent but with pics and videos, this blog could definitely
    be one of the greatest in its niche. Excellent blog!

  47. I believe that is one of the most important information for me.

    And i’m satisfied studying your article. But should statement
    on some common things, The website style is wonderful, the articles is truly nice
    : D. Excellent job, cheers

  48. I was curious if you ever thought of changing the page layout of your site?
    Its very well written; I love what youve got to say. But maybe you could a little more in the
    way of content so people could connect with it better. Youve
    got an awful lot of text for only having 1 or 2 pictures.
    Maybe you could space it out better?

  49. Hi! I’m at work browsing your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look forward to all your
    posts! Carry on the superb work!

  50. Hola! I’ve been reading your web site for a long time now
    and finally got the courage to go ahead and give you a shout out from Huffman Texas!

    Just wanted to tell you keep up the great work!

  51. I don’t know if it’s just me or if everyone else experiencing problems with your site.
    It appears like some of the text in your content are running off the screen. Can somebody else please provide feedback and let me
    know if this is happening to them as well? This may
    be a issue with my internet browser because I’ve had this happen before.
    Appreciate it

  52. That is very fascinating, You’re an excessively professional blogger.
    I have joined your rss feed and look ahead to searching
    for extra of your magnificent post. Also, I have shared your website
    in my social networks

  53. Hi I am so grateful I found your web site, I really found you by mistake, while I was searching on Yahoo
    for something else, Nonetheless I am here now and would just like to say thank you for
    a remarkable post and a all round interesting blog (I also love the theme/design), I don’t have time to go through it all at the minute but I have saved
    it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep
    up the great b.

  54. Hello, i think that i saw you visited my website so i came to “return the favor”.I am attempting to find things to enhance my web site!I suppose its ok to use a few
    of your ideas!!

  55. When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service? Many
    thanks!

  56. I do believe all the ideas you have presented in your post.
    They are very convincing and can definitely work. Nonetheless, the
    posts are very short for newbies. May you please extend them a little from subsequent time?

    Thanks for the post.

  57. I feel that is among the so much important info for
    me. And i’m satisfied reading your article. However want to
    statement on some normal things, The site style is ideal, the articles
    is in point of fact nice : D. Excellent job, cheers
    ps4 https://bitly.com/3z5HwTp ps4 games

  58. Pingback: gay russian dating sites

  59. I have been surfing online more than three hours these days, but I by no means discovered any interesting article like yours. It is beautiful price sufficient for me. In my opinion, if all web owners and bloggers made excellent content material as you did, the web will likely be much more useful than ever before.|

  60. I have been exploring for a bit for any high quality articles or blog posts in this kind of space . Exploring in Yahoo I finally stumbled upon this website. Reading this info So i am glad to exhibit that I’ve an incredibly good uncanny feeling I discovered exactly what I needed. I most definitely will make certain to do not put out of your mind this website and provides it a look regularly.|

  61. I was recommended this website by way of
    my cousin. I’m now not sure whether this submit is written by means of him as no one
    else recognise such exact approximately my problem. You’re amazing!
    Thank you!

Leave A Reply