Terranet to supply immersive infotainment developer Holoride

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Automotive safety technology developer Terranet is to supply Holoride, the developer of an immersive in-vehicle media platform. The project is part of an engineering service Terranet is providing for cellular localization for Holoride’s in-car entertainment user experience.

Holoride is building what is claimed to be the world’s first immersive in-vehicle media platform by enabling the processing of motion and location-based data in real time. Its vehicle localization and highprecision positioning software adapts the infotainment content to reflect the motion and location of the moving vehicle, to create an immersive in-car experience. Adding cellular localization to the tech stack holds further opportunities for more use cases in the future.

“This deal is a continuation of our collaboration following Terranet’s investment in Holoride to explore joint opportunities to design and develop new features across our respective portfolios,” said Terranet CEO Pär-Olof Johannesson.

“Staying focused on its life-saving vision within active safety, for Terranet this initiative expands our value-add offering also into the space of comfort and in-car entertainment.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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