Airflow Vision: FCA concept envisions next-gen UX

LinkedIn +

A highlight of Fiat Chrysler Automobiles’ (FCA) CES 2020 display is the Airflow Vision, a sculptural design concept designed to envision the next generation of premium transportation and UX by considering how the driver and passengers could interact with advanced technologies.

Inside, UX plays a prominent role and is designed to be a “captivating experience” using multi-layered, high-contrast graphics and “thoughtful details” that provide a clean, sophisticated appearance. Built on the principles of depth, hierarchy, consistency and legibility, the goal is for the user to see and experience the interface in a way that is safe and easy to use and understand.

Using a menu-based format, screens can be personalized, simplified and grouped to individual needs and interests. Via multiple display screens, the user can access needed information and determine how it’s displayed. Information on the screens can be shared with all passengers by swiping, allowing each passenger to participate in the experience. Customization and personalization are key, FCA says, whether driving or acting as a co-pilot.

A simple, modern and spacious interior, accented by a light, calming color palette, is said to offer passengers a home away from home environment and a first-class travel experience. Using the dimensions and flat-load floor of the Chrysler Pacifica PHEV, the spacious interior is trimmed in premium suede and leather materials. The seating uses a slim structure that rests on a pedestal base, enhancing comfort and roominess and allowing for maximum legroom, shoulder space and personal storage for each passenger.

Finally, crystalized textures throughout the vehicle are designed to add, “a sense of precision and intricate transition from exterior to interior”. LED crystal lighting flows seamlessly into a cross-car blade.

Share this story:

About Author

Comments are closed.