Audi has unveiled its new A3 Sportback, offering digitized controls, upgraded infotainment and seats made from recycled material.
The German manufacturer says the cockpit is wholly focused on the driver, using familiar elements from the brand’s other models, and comes equipped with a 10.1in touch display as standard, integrated into the center of the instrument panel.
It recognizes letters entered by hand, provides acoustic feedback and can be controlled using natural language.
The instrument cluster, operated by the multifunction steering wheel, is digital as standard.
The plus version has a 12.3in screen offering three different views including graphics with a sporty look.
A head-up display that projects important information onto the windshield can be installed on request.
The MMI operating concept is powered by the third generation modular infotainment platform, offering 10 times the computing power of its predecessor.
It performs all connectivity tasks including telephony and the Audi connect services with LTE Advanced speed, and has an integrated wi-fi hotspot.
Individual settings for up to six users can be stored, covering climate control and the seat position to navigation destinations and frequently used media.
DAB+ digital radio is included as standard and the online or hybrid radio is an option.
Navigation offers traffic predictions and Audi connect enriches points of interest with photos, opening hours and user reviews.
The connect services include car-to-X, helping to find parking spaces and allowing users to surf the green wave by communicating with traffic lights.
The A3 is connected to smartphones via the myAudi app, Apple CarPlay or Android Auto, as well as Audi phone box.
Audi connect key authorizes the customer to lock and unlock the car and start the engine via their Android smartphone, and Amazon Alexa will be available soon.
For the seats, upholstery is made of recycled PET bottles and has contrasting stitching.