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Connectivity

Ford launches Digital Experience for enhanced connectivity and infotainment

Izzy WoodBy Izzy WoodJanuary 24, 20242 Mins Read
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The all-new Ford and Lincoln Digital Experience has been launched, addressing the growing demand for seamless connectivity and seeking to extend drivers’ digital lives onto the road.

The integrated experience enables customers to access their favorite apps and services from Google and Amazon and is compatible with Apple CarPlay and Android Auto. The digital interface is user-centric, with touchscreen controls and steering wheel buttons for ease of use, and enables a personalized driving experience.

Profiles can be established for individual drivers, for a personalized user experience, including preferred apps, contacts, favorite destinations and custom seating positions. Furthermore, Google Maps is integrated to simplify navigation with real-time traffic updates, dynamic routes and points of interest.

The focal point is the 48in “immersive panoramic display”, initially featured on the 2024 Lincoln Nautilus. Using the highest resolution ever offered by Lincoln, the display provides crucial information, preferred apps and services within the driver’s line of sight. The customizable placement of apps on the touchscreen enhances simplicity, with supportive widgets on the right side offering quick access to information such as media, weather and fuel economy details.

Voice control is also employed with Google Assistant as the default, and Alexa Built-In as an alternative for in-vehicle controls and commands. The system facilitates the download of various entertainment apps, enabling streaming music, audiobooks, podcasts and even gaming while parked.

5G wireless technology and the availability to activate a wi-fi hotspot – with the option of a Ford or a Lincoln Premium Connectivity plan – enhances in-vehicle experience.

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