Technology company Continental has announced it has won major orders from global vehicle OEMs for its pillar-to-pillar display and OLED displays. The orders are worth more than €2bn (U$1.95bn).
Introduced in 2021, Continental’s pillar-to-pillar display is five times larger than traditionally used digital instrument clusters and stretches across a vehicle’s interior cockpit. The display provides intuitive operations for drivers and passengers and is supported by the manufacturer’s ‘matrix backlight’, which enables local dimming or brightening of each LED. As a result, the display benefits from high contrast and an excellent level of optical image quality.
Continental has also been working with a vehicle OEM to bring a multi-display solution to market with the company’s OLED display. The visual interface features self-illuminating capabilities which negate the need for backlighting, resulting in lightweight, slim units that enable greater design freedom within a vehicle’s cabin.
“The user experience adds value. We are providing impressive proof of this with the new orders for our display solutions. They are among the new driving forces for the mobility of the future. Customers are looking for experiences that are user friendly and offer them positive entertainment,” said Philipp von Hirschheydt, head of the user experience business area at Continental. “We are therefore consistently pushing the envelope with the further development of relevant solutions. We already supply some 30 million user experience products such as displays each year and are responsible for equipping more than one in three cars worldwide.”