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Automotive Interiors World
Displays

Continental secures sizeable order for V-shaped displays

Lawrence ButcherBy Lawrence ButcherApril 4, 20222 Mins Read
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Continental says it has won a sizeable series order for V-shaped displays from an Asian vehicle manufacturer, valued at over US$1.2bn. “We are delighted to have received yet another series order for one of our state-of-the-art display solutions, proving once again our user experience competence,” said Philipp von Hirschheydt, head of the user experience business area at Continental. “Our V-shaped display solution provides superior comfort and ergonomics for the driver, simplifies capturing important driving information and offers an even more appealing two-in-one solution. It is suitable for a wide range of vehicle variants.”

The units consist of a flat display with a backlight and are covered with curved (‘V-shaped’) glass. This extends from the driver’s area to the center console and visually connects the two screens of the instrument cluster and center information display under one surface. Continental states that the radius and angle of the display solution focus on the driver’s perspective, placing them at the center of the information output.

Thanks to the use of an optical bonding process, there is no visible boundary or gap between the instrument cluster and the embedded information display. This results in a seamless V-shaped appearance of the display with a free-standing design that contributes to smooth integration in the interior. The shape also allows the visual content to be viewed more comfortably from the driver’s seat. All content is displayed at almost the same viewing distance, allowing the driver to capture information more quickly and easily. Start of production is scheduled for 2023.

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