Qualcomm to power Peugeot 308 interior systems

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Qualcomm Technologies has announced that its Snapdragon Automotive Cockpit Platform will power the communication and infotainment system in the new Peugeot 308. The platform will support both the graphic displays as well as the navigation system, voice command capabilities, wireless mirror system and audio.

“The vehicle’s cockpit has become the focal point of how drivers and passengers interact with their vehicles, becoming one of the most decisive points for potential customers when choosing a new vehicle,” said Linda Jackson, CEO of Peugeot.

“At Peugeot we strive to provide the very best experiences to our customers, while keeping excellence, allure and emotive design at the center of everything we do. This technology has empowered us to continually innovate on our existing high standards in vehicle design, and to deliver the first-rate infotainment services and digital cockpit solutions demanded by modern consumers.”

“There is a growing expectation among consumers and auto makers for sophisticated and truly connected digital cockpit solutions,” added Nakul Duggal, senior vice president and general manager, automotive, Qualcomm Technologies, Inc. “We are proud to bring our Snapdragon Automotive Cockpit Platforms to Peugeot to help bring premium digital experiences for smarter, smoother and safer journeys.”

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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