3 Screen Solutions (3SS) has won the Automotive Infotainment Solution of the Year award in the fifth annual AutoTech Breakthrough awards program.
3Ready Automotive from 3SS is a technology and content platform offered as Entertainment-as-a-Service (EaaS) to power car displays and deliver entertainment rich in content, apps and services.
The 3Ready Automotive ecosystem enables auto makers to create and deploy video entertainment that blends into their HMI with a customized look and feel. By providing an array of appealing entertainment direct to customers, with an intuitive interface and navigation, the system drives interaction and engagement and reduces discovery time.
Bryan Vaughn, managing director, AutoTech Breakthrough, said, “3Ready Automotive transforms traditional entertaining and useful apps into content-centric discovery. This revolutionary technology also enables OEMs to self-manage and gain a competitive edge, realize new revenue streams and build deeper relationships with their customers.”
Drivers and passengers benefit from multiple user functions – all configurable to meet auto makers’ operational and commercial requirements. OEMs can also manage, style, curate and target the content remotely, and across their entire fleet.
Car makers can also curate the service by employing 3Ready’s content management system so that their marketing, brand and customer relationship teams can engage with customers in real time, with no need for software updates. Teams can deliver targeted content, currently trending video content, social media, promotions and live events and conferences.
3Ready Automotive has an abundant and growing array of popular entertainment available. In addition, content onboarding is accelerated so that car makers can launch faster, benefitting from 3SS’s relationships with premium content providers.
