Geolocation technology from TomTom will feature as standard in all Hyundai and Kia vehicles set for the European market. The navigation company will provide the OEM’s vehicle line-ups with maps and real-time traffic data.
With the Hyundai Motor Group’s premium Genesis vehicle portfolio launching in Europe in summer 2021 with TomTom technology, Hyundai and Kia customers will now benefit from high-quality maps that support each car’s in-dash navigation system and Level 2 automated driving features.
The navigation specialist’s advanced mapping systems help OEMs develop automation by enabling a vehicle’s advanced driver assistance systems (ADAS) to better anticipate the road ahead. This is made possible through TomTom’s ADAS Map, which delivers the vehicle’s systems with improved road information including road gradient, curvature, speed limits and more. Hyundai’s proprietary Highway Driving Assist depends on such information to change speed and navigate highway ramps and curves in the road.
“We are thrilled that all Hyundai and Kia drivers in Europe will benefit from the comfort and safety provided by TomTom’s best-in-class geolocation technology,” said Haeyoung Kwon, vice president and head of the infotainment development group at Hyundai Motor Group. “TomTom is a partner we trust to deliver highly accurate map data that enhances our Highway Driving Assist technology, and real-time traffic information that helps us optimize navigation guidance and ETAs.”
Antoine Saucier, managing director of TomTom Automotive, added, “It’s a pleasure to expand our relationship with Hyundai Motor Group so that each and every one of their cars in Europe will be equipped with TomTom’s technology. Hyundai Motor Group is one of the most innovative and forward-thinking players in the automotive industry, and we look forward to collaborating over the coming decade, creating pioneering solutions that provide freedom of movement in a safe, enjoyable and clean way.”