3 Screen Solutions (3SS), a provider of automotive entertainment software solutions, and P3 digital services have announced an upcoming joint showcase at CES 2025, taking place in Las Vegas, Nevada, on January 7-10. The companies will demonstrate how vehicle manufacturers can integrate in-vehicle entertainment as part of an advanced infotainment system with P3’s Sparq OS and 3SS’s 3Ready Automotive.
The primary objective of this demonstration is to show car makers how they can integrate a content-rich entertainment platform rapidly. Felix Walter, 3SS head of automotive, said, “We understand what these challenges can mean for vehicle manufacturers looking to differentiate, particularly when faced with ever evolving consumer needs.”
“The combination of P3 and 3SS’s 3Ready Automotive delivers a powerhouse of attractive and informative entertainment for drivers and passengers,” said Marius Mailat, CTO and managing director of P3 digital services.
3Ready Automotive is an in-vehicle entertainment solution that can be deployed in a very short time. It is a “powerful technology and content-rich platform”, 3SS says, that is available as Entertainment as a Service (EaaS), delivering “super-aggregated entertainment to vehicle displays, abundant with appealing content, apps and services”.
With this, OEMs are able to stay in control of their customer experience, branding and feature roadmap with 3Ready Automotive. They can also manage, style, tailor and target the content on-the-fly, remotely, across their fleet, such as targeted content, promotions, trending video content, social media, and live conferences.
The service can combine entertainment from all sources, including from the OEM as well as local and global third-party content. The result is an experience that “strengthens the customer’s relationship with the vehicle and OEM”, 3SS says. Car makers benefit from a long-term loyalty-enhancing always-open line of communication with owners of their vehicles. This also opens multiple new revenue streams, leveraging novel content monetization opportunities, enabled by 3Ready’s inherent flexibility.
Sparq OS is a dynamic and rapidly developing IVI solution developed by P3, based on Android Auto. Sparq OS’s cockpit platform includes a diverse app store, smart navigation, digital and personal voice assistant, charging, media and entertainment. It features fully automated over-the-air software and firmware updates, ensuring always-up-to-date functionality and promoting sustainability.
Sparq OS enables OEMs to provide consumers with a “superior infotainment user experience”, the company says. At the same time, car makers deploying Sparq OS can be assured of technical interoperation and faster time to market for new products. With the pre-integrated P3 and 3SS platform, auto makers have the opportunity to deliver a diverse entertainment selection including content from the world’s most popular services, out-of-the-box, and based on Android Automotive.
