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Automotive Interiors World
Infotainment

P3 partners with Mappo to improve Sparq OS

Izzy WoodBy Izzy WoodJune 5, 20242 Mins Read
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P3 Digital Services, an in-vehicle infotainment (IVI) technology specialist, has collaborated with AI technology company Mappo to elevate the driving experience for users of Sparq OS IVI, with the Mappo app now pre-integrated into the Sparq OS platform.

Sparq OS, developed by P3, is a dynamic IVI solution based on Android Automotive OS that uses an app store, intelligent navigation, digital voice assistant and entertainment features.

Mappo leverages AI and location-based technologies to deliver a “culture-oriented” travel experience within the car. Through natural language processing (NLP) technology, Mappo extracts relevant information from literature, historical references, films, and other sources, tailored to the user’s current location or preferences.

“Mappo is an ideal enhancement to the Sparq IVI ecosystem,” commented Marius Mailat, CTO and MD of P3.

“Because both platforms have location-based technology at their foundation, Mappo is a natural fit and we’re certain Sparq users will enjoy engaging with the Mappo culturally inspired app, whether their time in the car is brief or extended. Sparq’s own Voice Personal Assistant powered by Hey Jane just got superpowers.”

This integration provides Sparq users with effortless voice control, enabling them to discover new places, gain insights into familiar surroundings, or learn about notable landmarks simply by using voice commands, P3 says.

“We’re really excited to now be part of the dynamic Sparq platform,” said Deddi Zucker, Mappo founder and CEO. “We look forward to building on our partnership with P3, and engaging with both OEMs and their customers to elevate driving enjoyment, making every trip richer through learning about culture and history, meanwhile having fun.”

Watch a video demonstrating the Mappo-Sparq OS integration here.

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