Bentley Motors has announced a global brand partnership with Joe & The Juice, the premium coffee and juice brand, with a one-of-a-kind Bentayga created to mark the collaboration.
Bentley Mulliner has engineered a bespoke mobile coffee bar complete with integrated grinder, espresso machine and fridge. The installation reportedly delivers barista-level performance on the move. Dressed in a striking livery of Bentley Green and Joe’s signature pink, the co-branded Bentayga features a dual insignia that combines the logos of both brands.
Clad in leather and featuring green panels with pink detailing, the installation slides out when the car is stationary and tucks away seamlessly when driving.
The Bentayga brewed its first coffees during its unveiling on September 27 at Duke of London and is due to set out on an international tour of cultural, lifestyle and design events in the coming months.
Bentley has said that more developments will follow from the full partnership, which is set to launch in 2026.
Kasper Garnell, global VP of brand at Joe & The Juice, said, “This partnership brings together two brands with a shared focus on quality and experience. The Bentayga represents our vision of connecting people through great coffee, design and culture, and we are excited to share it with communities around the world.”
Ben Whattam, director of marketing at Bentley Motors, added, “We wanted a global brand partner that would be completely unexpected. Our new partnership with Joe & The Juice is about fueling our community with extraordinary coffee and extraordinary cars. It celebrates our craftsmanship while offering a unique way to connect and engage with the brand.”
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