New initiative to offer integrated material solutions

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USA-based chemical company Element Solutions has announced the launch of ESI Automotive, a strategic initiative that it says offers integrated material solutions at the system level for current and next-generation automotive hardware.

Working closely with global businesses MacDermid Alpha Electronics Solutions and MacDermid Enthone Industrial Solutions, ESI Automotive is to provide a single information point to connect the global automotive industry with an extensive range of chemical and material solutions.

The company states it will focus on applications such as extending power, range and efficiency in electric vehicles; safety in radar and vision systems for advanced driver assistance systems (ADAS) and braking systems; displays and in-mold electronic structures (in particular integrated touchscreen films); high performance fasteners; and decorative trim.

Commenting on the launch, Steve Brown, global director at ESI Automotive, explained, “The automotive industry is at a turning point, not only with the steady rise of electric vehicles, but also with the high level of automation and the quality of interior/exterior trim that consumers have come to expect. ESI Automotive is already meeting these growing needs for next-generation automotive hardware, with a full line of cutting-edge solutions and unrivaled expertise — enabling us to pre-empt future designs with state-of-the-art integrated technology.”

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