Dirac, a Swedish digital audio company, and MediaTek, a semiconductor company, have collaborated to enhance in-car audio performance through the integration of Dirac’s digital audio software into MediaTek’s automotive-grade systems-on-chips (SoCs).
The companies have signed a memorandum of understanding (MoU) to co-develop a proof of concept that integrates Dirac’s audio optimization technologies directly into MediaTek’s automotive platforms. The aim is to enable OEMs to deliver superior in-car sound quality with easier system integration and accelerated time-to-market.
The initial phase of the collaboration will focus on integrating Dirac’s digital audio technologies into the HiFi 5 DSPs, featured in the MediaTek Dimensity Auto Cockpit chipsets designed for automotive applications.
“This collaboration with MediaTek is a key milestone in Dirac’s ongoing expansion in the automotive sector,” said Ramzi Khalaf, director of strategic partnerships at Dirac.
As consumers increasingly expect high-fidelity, immersive in-car sound on par with premium home audio systems, automotive manufacturers are said to be turning to software-defined solutions. Khalaf continued, “By combining MediaTek’s powerful, energy-efficient chipsets with our proprietary audio technologies, we’re raising the bar for automotive sound performance. This partnership not only strengthens our global reach but also reflects our commitment to future-ready hardware platforms that simplify integration and accelerate time-to-market for our customers.”
“Our partnership with Dirac represents an important step in delivering premium in-cabin experiences to the next generation of vehicles,” said Peter McCarthy, VP of automotive business at MediaTek. “By integrating Dirac’s advanced audio software directly into our automotive SoCs, we’re enabling car makers to offer exceptional sound performance without the need for extensive additional hardware or customization. This collaboration brings scalable, high-quality audio solutions to market faster, while giving auto makers the flexibility to differentiate through software innovation.”
In related news, new features and technologies have recently been added to the Polestar 2 for its 2026 model year update, including a faster, more powerful processor that enhances the performance of the infotainment system, and a high-end Bowers & Wilkins audio system. Click here to read the full story.
