3Ready is designed to deliver an entertainment ecosystem for vehicle displays, providing a user-centric experience with a variety of partner content, apps and services. TomTom’s digital cockpit is a modular SDK for in-vehicle infotainment, featuring pre-developed and fully tested applications. It has flexible architecture and customization tools so that car manufacturers can create immersive, branded in-car experiences.
The integration of the platforms aims to enable car manufacturers to enhance in-cockpit entertainment, reduce costs and minimize technology risks. The companies say that the collaboration also enables auto makers to create tailored entertainment experiences that blend into their human-machine interface (HMI), transforming traditional app grids into “content-centric discovery” platforms.
3Ready also uses automotive application programming interfaces and TomTom Map SDK data points to recommend and personalize content based on the user’s state and driving scenario which, the partners say, illustrates the potential of reusing vehicle data to create advanced onboard experiences.
“3Ready Automotive is the ideal complement to the TomTom Digital Cockpit SDK for next-level entertainment experiences,” said Lyle Baumgarten, product manage for Digital Cockpit SDK at TomTom. “The flexibility and diversity of 3Ready Automotive enables OEMs to provide customers with highly engaging entertainment that transforms the enjoyment of any car journey.”
The 3Ready platform also includes content aggregation, management and monetization capabilities. 3SS says that car manufacturers can adapt the user experience through a web-based content management system without requiring software updates, enabling OEMs to manage, style, tailor and target content across their entire fleet in real time.
Felix Walter, 3SS head of automotive, said, “OEMs everywhere are putting in-vehicle entertainment high on their agenda in recognition of the opportunity to stand apart from the competition by providing a superior in-cockpit experience, while earning revenues and increasing engagement and interaction with customers.”
