Technology company Continental is showcasing its Crystal Center Display for the first time at the Consumer Electronics Show (CES) 2024 in Las Vegas.
In a world-first, the automotive display is fully embedded in a stylish crystal housing – a 10in display based on the latest microLED technology that enables unprecedented levels of brightness and contrast.
The unique combination of the automotive display and real crystal was developed in collaboration with Swarovski Mobility. Continental was recognized as a CES 2024 Innovation Award Honoree in the ‘Vehicle tech & advanced mobility’ category.
Continental’s partnership with Swarovski focused on the volumetric crystal panel, which features distinctive faceting created using special grinding techniques. Experts at Swarovski succeeded in conceiving a delicate yet durable crystal housing that meets the optical and technical challenges of in-vehicle use.
A tinted crystal element allows the driver and passengers to see right through to the center console behind it, which proved a particular challenge for Continental engineers because it was difficult to project the display into the tinted panel. The successful completion has created the illusion that the content being displayed is floating freely in the crystal.
To achieve this, the Crystal Center Display employs advanced microLED technology. MicroLED displays feature self-illuminating pixels and offer much greater brightness and superior contrast than comparable technologies.
Peter Widmann, senior B2B VP and MD at Swarovski Mobility, said, “The Crystal Center Display is the result of a combination of production and process technologies which together with Continental we implemented into an innovative new design element – one that is as impressive visually as it is technically.”