Close Menu
Automotive Interiors World
  • News
    • A-C
      • 3D Printing
      • ADAS
      • Aftermarket
      • Appointments, Partnerships, Investments & Acquisitions
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Computing
      • Concepts
      • Connectivity
    • D-L
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • Haptics
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
    • M-S
      • Materials
      • Microprocessors
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
    • S-V
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    • May 2020
    • October 2019
    • May 2019
    • October 2018
    • May 2018
    • Subscribe Free!
  • Opinion
  • Videos
  • Supplier Spotlight
LinkedIn
  • Sign-up for Free Weekly E-Newsletter
  • Meet the Editors
  • Contact Us
  • Media Pack
LinkedIn
Subscribe
Automotive Interiors World
  • News
      • 3D Printing
      • ADAS
      • Aftermarket
      • Appointments, Partnerships, Investments & Acquisitions
      • Augmented Reality
      • Automotive Interiors Expo
      • Autonomous
      • Computing
      • Concepts
      • Connectivity
      • Dash
      • Displays
      • EV
      • Graphics & Printing
      • Haptics
      • HMI
      • HVAC
      • Infotainment
      • Lighting
      • Luxury
      • Materials
      • Microprocessors
      • NVH & BSR
      • Personal Assistants
      • Safety
      • Seating
      • Sensors
      • Simulation
      • Sound System
      • Sport
      • Surfaces & Decoration
      • Sustainability
      • Testing
      • Trim
      • Virtual Reality
  • Features
  • Online Magazines
    1. May 2020
    2. October 2019
    3. May 2019
    4. October 2018
    5. May 2018
    6. Subscribe Free!
    Featured
    April 3, 2020

    In this Issue – May 2020

    By Helen NormanApril 3, 2020
    Recent

    In this Issue – May 2020

    April 3, 2020

    In this Issue – October 2019

    September 19, 2019

    In this Issue – May 2019

    April 30, 2019
  • Opinion
  • Videos
  • Supplier Spotlight
  • Events
LinkedIn
Subscribe
Automotive Interiors World
Seating

Volkswagen forms JV with seat manufacturer

Lawrence ButcherBy Lawrence ButcherJuly 15, 20202 Mins Read
Share LinkedIn Twitter Facebook Email

Volkswagen has announced that it and supplier Brose are planning to create a joint venture devoted to complete seats, seat structures and seat components. Volkswagen subsidiary Sitech will become part of the joint venture in which Brose will hold a 50 % stake with Volkswagen retaining the remaining half share.

Thomas Schmall, chairman of the Volkswagen Group Components Brand Board of Management, commented, “E-mobility and, above all, autonomous driving create new challenges for us as an auto maker – also in the area of seat manufacturing in particular. The interior of the future will be a newly defined environment where flexibility and personalization will be just as important as comfort and safety. The new joint venture will be able to perfectly address such needs. As part of the new joint venture, Sitech will become a global player.”

Ulrich Schrickel, CEO of the Brose Group, added that the firm would bring useful expertise to the partnership: “Our company also has the know-how needed to intelligently connect a vehicle’s interior by connecting mechatronic products with sensors and software. Sitech, on the other hand, is a highly capable developer of complete seat systems and excels at production and logistics. In the joint venture, we can work together and provide customers with interior solutions for the future.”

Volkswagen and Brose say they will review the transaction as part of a due-diligence process and finalize the agreement negotiations over the next few months. The agreement is scheduled to be signed by the end of the year.

Share. LinkedIn Twitter Facebook Email
Previous ArticleMustang Mach-E gets premium audio
Next Article Volkswagen consolidates infotainment unit

Read Similar Stories

The Yanfeng XiM27 multi-purpose van concept.
Concepts

Yanfeng reveals XiM27 smart cabin concept with reconfigurable layout and AI-adaptive seating

July 8, 20263 Mins Read
Profile photo of the grey Zoox robotaxi.
Displays

Zoox unveils next-gen robotaxi

June 29, 20263 Mins Read
Graphic of the human body showing the areas targeted to provide more effective fatigue relief.
Seating

New massage seat from Adient targets greater comfort and fatigue relief

June 1, 20262 Mins Read
Latest News

Vehicle Tech Week speaker interview: Manoj Kumar, software architect, Ford Motor Company

August 14, 2026

Rethinking occupant safety and restraints for driverless cars

August 14, 2026
A person wearing a light blue shirt reaches forward for a touchscreen in a connected smart vehicle.

Neusoft Smart Go and GigaDevice to collaborate on intelligent cockpit solutions

August 13, 2026

Receive breaking stories and features in your inbox each week, for free


Enter your email address:


Supplier Spotlights
  • JUMBO-Textil
Getting in Touch
  • Contact Us / Advertise
  • Meet the Editors
  • Media Pack
  • Free Weekly E-Newsletter
Our Social Channels
  • LinkedIn
UKi Media & Events
Related UKi Topics
  • Automotive Testing
  • Automotive Powertrain
  • Autonomous Vehicle
  • Professional Motorsport
  • Tire Technology
  • Media Pack
© 2026 UKi Media & Events a division of UKIP Media & Events Ltd
  • Terms and Conditions
  • Privacy Policy
  • Cookie Policy
  • Notice and Takedown Policy

Type above and press Enter to search. Press Esc to cancel.