Smart Eye acquires Affectiva, looks to advance AI interior sensing

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Smart Eye, which specializes in eye tracking systems and software, has completed its acquisition of Affectiva, the developer of Emotion AI and Human Perception AI. The newly merged company will, it states, look to accelerate the growth and development of software for automotive interior sensing, media analytics, human factors research and other adjacent markets.

The two companies state they are focused on combining their complementary teams and technologies to deliver an advanced interior sensing platform, using machine learning, deep learning, computer vision and massive amounts of real-world data to gain a deeper understanding of what is happening inside a vehicle. This solution will, they say, not only improve automotive safety, it will also provide differentiated mobility experiences that enhance wellness, comfort and entertainment.

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Lawrence has been covering engineering subjects – with a focus on motorsport technology – since 2007 and has edited and contributed to a variety of international titles. Currently, he is responsible for content across UKI Media & Events' portfolio of websites while also writing for the company's print titles.

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