Morgan and Sennheiser form development partnership supported by Continental

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A new technology tie-up between Morgan Motor Company and Sennheiser aims to improve the interior audio of future Morgan vehicles, harnessing Continental Engineering Services’ Ac2ated Sound system.

Due to limited space, low weight requirements and the fact that Morgans are open top, sound quality development for audio systems has proved a challenge. The auto maker says that these difficulties will no longer be an issue thanks to Continental’s hardware and Sennheiser’s software working in tandem.

Graham Chapman, chief operations officer at Morgan Motor Company, said, “We are delighted to be entering into a technical partnership with Sennheiser, supported by Continental. Sennheiser is a pioneer in its field, with a long tradition of developing groundbreaking new technology. As a small, lightweight sports car, a Morgan traditionally presents a packaging and weight-saving challenge when identifying audio solutions. During our early discussions with Sennheiser and Continental it was clear that their technology provides a solution to these challenges. We are excited to announce more and introduce this new technology to our customers soon.”

Morgan plans to utilize Sennheiser’s expertise in sound capture and reproduction to bring to life a sound experience vision that the two companies share. It will be the first automotive OEM to work with the supplier in this capacity. Continental’s Ac2ated Sound system works differently from conventional speakers: selected surfaces in the vehicle interior can be triggered to produce sound.

Veronique Larcher, head of mobility at Sennheiser, said, “It is a privilege to bring our audio software expertise to one of the world’s longest-established automotive manufacturers, one with a commitment to quality, craftsmanship and performance – values very close to our heart at Sennheiser. Morgan Motor sports cars are born from industry-leading technologies implemented into the vehicles themselves as well as the production and design processes, and we are proud to be a part of this completely unique and fresh vision of 21st-century coachbuilding.”

Christoph Falk-Gierlinger, the managing director of Continental Engineering Services, commented, “With the cooperation of Morgan, Sennheiser and Continental experts, we have brought together the highest level of expertise in the areas of vehicle design, acoustics and user experience. By overcoming the challenges of weight and space, we can soon offer Morgan customers a premium sound experience.”

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Rachel's career in journalism has seen her write for various titles at UKi Media & Events within automotive, tire and marine. Her favorite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the groundbreaking technologies and innovations that are shaping the future of transportation.

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