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Customization program offered to Maserati MCXtrema customers as it completes final tests

Izzy WoodBy Izzy WoodMarch 27, 20243 Mins Read
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Maserati’s MCXtrema has returned to the track for a series of tests until late April, to gather the data needed for its final tune-ups before delivery of the first model in late summer.

MCXtrema is a non-road-homologated race car with a 3.0-liter twin-turbo V6 engine that can produce up to 730hp (540kW). It will be available in 62 units, with a customization program, MCXlusiva, providing these clients with a unique experience.

In February, the vehicle had its first official outing at the Autodromo Varano de’ Melegari in Parma, Italy, where its was driven by Maserati chief test driver Andrea Bertolini, who has been working on its development in the dynamic simulator since the early stages.

Bertolini said, “Taking a new car to the track always results in a special, unique feeling, as is the case for the MCXtrema. A wonderful creation made to devour the asphalt and trip through the curves, a true gem of mechanics and aerodynamics, perfect for balance and handling.

“For months, we worked together with a team of highly skilled and passionate people, waiting for the moment we could bring the finished object to its natural habitat, after putting it through its virtual paces in sophisticated simulations.

“The interior has been designed around the driver; we developed a cockpit as a cross between a fighter and a Formula 1 single-seater. MCXtrema is an evolution of the MC20 without type approval for the road.”

MCXlusiva customization program

From the MCXtrema’s construction stages, Maserati has taken each MCXtrema customer’s personalization into consideration. The MCXlusiva customization program is reserved for the 62 customers of the MCXtrema, and is dedicated and designed to give them an unique experience.

A Blue Xtrema color has been created specifically for the vehicle, and the program provides the option to customize your car in one of three variants created by the Maserati Centro Stile: Tech Beast, Corse and Speed Beast.

The car’s customisation also includes a choice of two options for the color of the wheel rims, Matte Black or Grigio Corsa Bright, and three versions for the seats – Blue, Black or Ice.

A further BEASTspoke variant is dedicated to the more creative customers, who can choose their own number to be added to the livery and select the color of the grips on the steering wheel.

A further customized detail is the “One of 62” plate inside the passenger compartment, which can be engraved with the MCXtrema customer’s name or any other inspiration they wish to take to the track.

Giovanni Sgro, head of Maserati Corse, said, “Revolving around this racing car synonymous with impeccable power, the highest levels of exclusivity and unprecedented quality, we have built an entire universe, dedicated to 62 of the brand’s fans and the most appealing kind of driving: between the curbs of a racetrack. MCXtrema is a sensational car, a daring vehicle that has no trepidation in doing so, made to give shape and power to an unparalleled desire. A true marvel of racing.”

Maserati has also developed MCXperience, a customer experience designed to offer a series of services reserved for the customers of the MCXtrema: an exclusive club for them to fully immerse themselves in the Maserati racing world, alongside professional drivers and the technicians at Maserati Corse Services.

MCXperience also offers the Concierge service for access to on-track experiences, as well as the MCXtrema kit, designed for drivers together with the Maserati Centro Stile for them to feel like real racers in the MCXtrema.

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