LG will introduce a series of infotainment screens at CES 2024 in Las Vegas, Nevada, on January 9, one of which is a front passenger display designed to be invisible to the driver which uses “viewing angle control technology” to minimize distractions. This feature is designed to enable passengers to engage in activities like watching a movie without affecting the driver.
Similar to Land Rover’s technology in the L322 Range Rover, LG’s Switchable Privacy Mode is designed to ensure that driver and passenger see different content on the same screen. According to the company, the release of the technology is part of LG’s strategy to maintain its status as a leading supplier of infotainment screens for “future mobility”.
The new displays, employing the latest OLED technology, aim to play a significant role in the emerging era of autonomous software-defined vehicles, with the proliferation of in-vehicle screens referred to as “screenification” by LG. These displays feature ultra-HD screens for both the driver and front passenger, as well as fold-down displays for rear passengers.
In addition to the passenger display, LG is set to introduce a new head-up display that incorporates 3D technology to enhance visibility for the driver. The screens incorporate various technologies, including P-OLED, which enable the display to follow the dashboard’s curvature, a capability stated to be unique in the market.