Rhapsody International will operate the new BMW Music service through Powered by Napster.
The streaming service is integrated with the Powered by Napster platform to create a distinctive music experience.
BMW Music provides access to music to European owners and is integrated directly into BMW cars with no setup, login or extra devices required.
It brings on-demand music and audio service to BMW owners in Germany, France, the UK, Italy, the Netherlands, Austria, Switzerland and Spain.
Drivers and passengers have one-click access to more than 60 million songs and 20,000 audiobooks through the vehicle’s entertainment system.
Bill Patrizio, president and CEO of Rhapsody International, said, “Quality and performance are values that Napster and BMW share. We knew just another music service wouldn’t be enough because BMW customers demand a premium, differentiated experience.”
Russ Crupnick, managing partner of MusicWatch, said, “Powered by Napster offers a ready-made solution from a company with the technology and pedigree to satisfy veteran music streamers and onboard new listeners.”